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to buy brand products

См. также в других словарях:

  • Brand loyalty — Brand loyalty, in marketing, consists of a consumer s commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.Dick, Alan S. and Kunal Basu… …   Wikipedia

  • Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… …   Wikipedia

  • brand-conscious — ˈbrand ˌconscious adjective 1. someone who is brand conscious only likes to buy products made by certain famous companies: • Chinese consumers are very brand conscious when it comes to buying over the counter drugs. 2. a brand conscious company… …   Financial and business terms

  • Brand strength analysis — describes efforts to determine the strength a brand has compared with its competitors. oftware companiesSoftware brand strength is hard to measure accurately. Techniques from competitor analysis can be used to compare companies over time. Crowley …   Wikipedia

  • brand — name A tradename used to identify a specific product, manufacturer, or distributor. The sale of most branded products began in the UK at the turn of the century; some, such as Bovril (Trademark) and Horlicks (Trademark), were mid Victorian when… …   Big dictionary of business and management

  • brand-name — /brand naym /, adj. 1. having or being a brand name: nationally known brand name food products. 2. Informal. widely familiar; well known: Several brand name personalities will be performing at the benefit. [1920 25] * * * brand name UK US… …   Useful english dictionary

  • brand stretching — ˈbrand ˌstretching noun [uncountable] MARKETING when a company starts to use an existing brand name on another different type of product, hoping that people will buy it because they recognize the name: • Virgin, the most quoted example of brand… …   Financial and business terms

  • brand — ▪ I. brand brand 1 [brænd] noun [countable] MARKETING a name given to a product by a company so that the product can easily be recognized by its name or its design: • Virgin s aim is to ensure that all its products and services match and exploit… …   Financial and business terms

  • Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand …   Wikipedia

  • brand slut — n. A consumer with no loyalty to a particular brand. Example Citations: 5 Brand Sluts: Yeah, we re talkin to you. Trendster and JWT Exec VP Marian Salzman defines brand sluts as consumers who flit from one brand to the next with no sense of… …   New words

  • brand — 01. I don t care what [brand] of jeans I buy; I just want them to be comfortable. 02. If you buy the no name [brand] of canned soup, it is much cheaper. 03. The young teenager was [branded] as a trouble maker after getting into a fight with two… …   Grammatical examples in English

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